Today I watched an unexplainable piece of three minute footage broadcast on Channel 10. The piece began with a 20-something girl driving a Nissan Micra to an interview with a 3-piece girl band. As the "reporter" got out of the car she grabbed her high heels from the storage compartment under the drivers seat. A helpful arrow pointed to the draw with a printed "super storage" explaining the handy feature. The "reporter" asked the band members what they wouldn't live without. The girls gave these answers: the Internet, music and "my ipod". The interviewer than flashed her own ipod, demonstrating how her iPod fits perfectly into the glove box of her Micra.
This "interview" was obviously not design to plug purely the band or the festival they are playing at; but predominantly the very "hip" Nissan Micra. These camouflaged advertisements are not only deceptive to their audience, they spark the debate; is there any truth in journalism?
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